New Balance 550 GS 'White Black' Size:UK 2.5 | EU 35 | US 3Y the logo now synonymous with

the logo now synonymous with the OVO brand

Made in collaboration with Hiroshi Fujiwara’s influential design label

Notes of white appear on the Swoosh

The same burgundy and fuchsia hues up top are repeated on the durable rubber cupsole

Additional branding elements include a woven yellow Nike SB tag and a red unicorn emblem stamped on the lateral heel

New Balance 550 GS 'White Black' Size:UK 2.5 | EU 35 | US 3Y the logo now synonymous withAppearing in a Panda colourway, this monochrome sneaker displays a simple black, white and grey construction that appears similar to that which has been found on other iterations in the past. A grey and black outsole appears underneath, with good grip and bounce, whilst black suede covers the toe cap and heel. Grey TPU panelling can be found on the mudguard, offsetting the white midsole, whilst pretty much the rest of the upper appears in white too.